From the Desk of: Rick Allen

Date: January 8, 2009

Dear Fellow Entertainer,  

 

The Ultimate Publicity Secret Weapon System, Millennium Edition:

The Definitive Step by Step System to Getting Thousands of Dollars in Free Advertising.

Not only will you build additional credibility as a in demand entertainer, but you can also impress your family and friends, even all those people that said you couldn't be a success as an entertainer!

Besides it isn't a matter that you can't get media attention like the pros do it's a matter of knowing the correct way of doing it.
93% of the press materials that I see (even by large corporations and non-profits) are just plain being done wrong!

Why is it some performers can easily get in the news, almost on a daily basis and others struggle to even get a mention by the media?

Getting FREE Publicity Can Benefit Anyone!

It's true I'll tell you why -

 

This is interesting - most performers find it very difficult and even scary to approach the press, radio and TV stations. They lack the confidence to approach the media, feeling that the media would not be interested in them. Have you thought that?

 

To be truthful most performers settle for plain dumb luck to get any publicity at all. Chances are along the way, you'll have a reporter, or a photographer stumbles upon you someplace and maybe they will write a few words about the event or maybe snap a photo if it has any public interest.

 

Worse yet...

They use the tag line, "and a magician, clown, hypnotist, (whatever you do) entertained the crowd." No name, contact information, or anything about YOU as a personality. Nice ego grad, but of no real value to your future career as an entertainer.

Most entertainers, even business people and professionals in all types of fields are unable to obtain free advertising through the media.
 
Listen, it's not your fault, really it's not. It's simply a matter of not knowing how to do it. You see most entertainers and business people attempt to have the media, like newspapers print an ad for their business, expecting free advertising. The media simply is not interested in giving you advertising space for free. Once you figure that simple fact out, it becomes very easy to grab the Medias attention.

What does that means to you...

If you've ever wanted to get a lifetime of free advertising from the media then you will want to take a look at this now:

I'll reveal the secret's you need to know to getting not only free "front page" advertising in newspapers TV, and Radio... but how to increase your bookings and position yourself as the #1 performer in your home town, Nationally even Internationally if you desire...

So, here's my brief story, When I was a teenager, about 16 or do, I meet a very special person. His name was Robert Nelson, maybe you remember him from Nelson Enterprises. He lived in my home town of Columbus, Ohio

Of course, Bob knew them all as he was a unseen confident and consultant to many including Houdini, C. Alexander and many, many others. He was a rather colorful personality in his own right... you either loved him or hated him! But everyone had to admit he was a master at getting free publicity and promotion!

 

After a while of coming into his magic shop, he asked me if I was serious and really wanted to get into the show business?

 
I said Yes! Of course...Over a short time, Bob coached me about the "real" inner secrets to making money and being successful in show business. This included getting on TV, radio and in the papers on a routine basis.

 

He told me about doing spook shows in movie theaters, and frankly as unprepared as I was, he sent me in the direction of the largest theater chain at the time in Ohio. 

 

Truth #1, You Don't Have To Be The Best To Be #1!

 

They listened to this spunky kid and booked me to do one midnight Spook Show in a theater, they owned in Sidney, Ohio as a trial, to see how it played out. To cinch the deal I promised I would get FRONT PAGE NEWSPAPER PUBLICITY, for the show or they didn't owe me a dime!

A few days before the night of the show in Sidney, right smack dab on the FRONT PAGE, there it was, a near quarter page write up with three pictures, detailing the "Fool Stunt" of me hanging up-side down beside the Sidney Theater. You'll see the proof in the the system when you get your copy. 

This was all done By Using The "INNER SECRETS" Of A DYING Master Of Publicity and Exploitation!

 

To prove this wasn't just a one time fluke...

. 

Over the span of nearly forty years now, I've been a top advance agent for several touring road show companies and circuses, in North America gaining hundreds of media breaks for myself and others. 

 

YOU DON'T EVEN HAVE TO PERFORM CRAZY STUNTS LIKE I DID TO GET FREE ADVERTISING! I ROUTINELY GET FREE ADVERTISING, WITH NOTHING MORE THEN THE INNER SECRET WEAPONS I KNOW AND NOTHING MORE!

 

Here's Truth #2 It's An Extremely Important  Question I must Ask You Before We Go Further Along!

 

Have you ever reflected on your life, and wondered what your friends, family ...other performers are going to think, and remember about you in the future?

 

So, On To Truth #3, "You Don't Have To Go Through The Learning Curve Like I Did, You Can Generate A News Story and Be In The Media In Less Then 12 Hours!"

 

64% of all press releases that are generated are bad and of no interest to the media! It's not your fault however. After all, how can something be your fault, if you were never taught the correct way in the first place?

 

You see it's not your fault now is it? You just were never told the rules of the game. It's not a football players fault if he scores at the wrong goal post, if he was never told that was one of the rules. He just grabbed the ball and ran! Here's the good news - worry no more because in this comprehensive system The Ultimate Publicity Secret Weapon System, Millennium Edition has all the tips and tricks that you need to know to be the best publicity hound that you can possibly be.

	Discover the thin gray line that separates the difference between news, and advertising. the difference will shock you!
	How getting publicity has changed in the last couple years.
	Goals are more then something at the ends of a football field.
	Hix, Sticks, Easy, Pix! Not knowing press agent lingo will cost you big time in the Front Page publicity game.
	Bat Boy, Bigfoot and Politicians! The shocking truth reveled.
	The write way to be #1, In your market.
	Two magic words to generate front page publicity
	How the media editor determines what stories to run with.
	It's not what you know, but who you know that gets you in the news.
	Why the experts are full of it when they talk about press kits.
	How a little known "Government Loophole" guarantees you publicity.
	A little known secret that sends up a red flag that tells an editor that you are an amateur.
	How to turn a mention into a full blown write-up.
	Find out what Monkeys and David Copperfield have in common!
	How to leap frog yourself to #1! Why be a frog when you can be a Prince?
	How in less then 72 hours you can be setting in a radio studio getting your 15 minutes of fame.
	How to How to become the go to "Expert" by the media.
	How Kreskin flipped a flop to be the top of the mind expert!
	How to turn newsprint and air into Gold!
	How to kill even the best news story!
	The one letter of the alphabet that will have the media telling you to drop dead!
	How to get the cooperation of anyone to help you get free media attention.
	A simple trick that lets the media know you’re a pro.
	How to get your news story picked-up internationally within 72 hours.
	How to find who to contact in the media any where in the world for free!
	How to set-up a photo opp in less the 24 hours.
	How to become a local expert.
	What does a reporter what you to say in an interview?
	How to get your contact information in a news story.
	How many words to put in a press release.
	How to submit a press release to the media in a way that they are most likely to use it "as is", including all your contact info.
	How to use the correct press release, for different media.
	How to find publicity hooks 365 days a year.
	How to cash in on already famous celebrities in the news.
	The one question you must ask yourself before sending a press release.
	How to get permission to do a publicity stunt
	What parts of speech should be the center of focus when reading?
	When to call the media, instead of sending a press release.
	Why publicity is a thousand times better then paid advertising, other then it's free.
	How a system puts your publicity on auto-pilot so you don't have to do any additional work.
	Why getting media attention is easier today then ever before.
	Why most publicity attempts bomb.
	How to find the right person to send your press release to.
	The difference between print, radio and TV publicity.
	What to say to a reporter in an interview.
	What not to say in an interview.
	How to get copies of interviews from live radio and TV programs.
	How to get testimonials that you are a great interview, that you can use to get other radio and TV interviews.
	How to turn a small press break into International attention.
	An area of publicity that hardly any of the "experts" mention.
	When your ego IS your Amigo.
	How to keep your press release from the trash can.
	How to prepare for a great interview.

 

So here's what you'll be getting in the Ultimate Publicity Secret Weapon System, Millennium Edition.

 

First off you get the newly updated 200 page, nearly double the size of the original system, Deluxe 3 Ring binder, this is the core of the system, filled with hundreds of examples from my personal files. Every secret I know about getting PR and free advertising. Step by step blueprint of the entire Ultimate Publicity Secret Weapon system. Fill in the blank sheets that allow you to build your publicity idea files to the brim. A lifetime of real experience that I guarantee will be found no where else but here.

 

Not one, not two, not three, but seven CD’s, crammed with up to the minute information on getting free advertising in print, on TV, and of course radio, plus places you never even thought of.  

 

CD#1, is the Quick Start, overview of the complete system, where to begin and how you can get publicity within 72 hours of getting the system.

 

CD#2, Is an exclusive one on one interview with a real reporter. In this interview I drill her, to get to the bottom line of what she is actually looking for in a news story. What turns her on and what turns her off. She is very candid and reveals real names and events that will get into a reporters mind to give them just what they want.

 

CD#3, Is a whimsical yet extremely valuable insight into how I actually performed a nude jail escape, gained total cooperation and landed on the front page of the next days daily paper and a packed house on Friday night.

 

CD#4 not much has changed in over a hundred years in getting publicity. The methods however have. In fact it is much easier to become famous today then it was even ten years. This 2 CD set brings you up to speed and shows you how to get a press release published and picked-up Internationally by the media in as little as 72 hours.

 

CD#5 Continues the updates, there is just so much to cover with the lighting speed that happens with advancements today.

 

CD#6 Is the CSI press release autopsy. This information has never been released before by anyone. Some are saying this is worth the entire investment alone. This consultation went on for nearly 2 solid hours, I held nothing back, as I take one of my consulting clients and go line by line through their press release.

 

CD#7  The CSI press release autopsy couldn't fit on only one Cd. There was simply too much to cover in the consultation time frame, this is unedited and you witness every step, every thought that made this a winning press release for the client.

 

But, wait that’s not all. Look! You will get these killer bonuses to round out your education on becoming a publicity monster.

BONUS #1, Want to cut through all the crap? Want to cut your learning curve to near zero? Then I will include a nifty little piece of software that will allow you to instantly spinout correctly formatted press releases in minutes… What would that be worth to you? A thousand, fiver hundred, surely a couple a couple hundred in saved time alone. This software sells at my business success seminars for $195.00. Yours FREE with the UPSW system, New Millennium Edition.

 

BONUS #2, Plus; you'll get access to my Self-Improvement & Business Success Library of downloadable e-books FREE A minimum $200.00 value.

 

BONUS #3, I'll also include $1,000.00 of real consulting time, in the form of 4 certificates that you can use to ask questions or have me review your press materials.

 

BONUS #4, CD-#8, You will access to an exclusive teleseminar that I hosted, where I will give you the step by step blue print of how I recently set up a radio interview in less then 12 hours from inception to being contacted for the interview. The hook I used for the interview, the vital pre-work, the interview itself, the follow-up and the invitation to come back again. This will only be offered as a bonus with this system. Value priceless, but at least a value of $97.00

"That's a very real total of $1495.00 in bonuses!"

This is just plain crazy...

 

But what is it worth to you? Comparable systems (some don't even come close to the real world information found here) are being offered at closed door seminars and boot camps for two-thousand dollars or more. Just a bare bones generic publicity course can run a thousand or more.

 

If you would like to pick-up the real deal, know-how of a real live press agent, who is a true publicity expert, you can make a much smaller investment  for the complete system today of only

So what are you getting here? Well, the actual system will be a 200+ 3 Ring Binder. I will explain in detail, everything you need to know to successfully get media coverage. 

You will also get 7 audio Cd's that cover everything you need to become a PR expert. 

This is the most complete media system specfic to entertainers on the planet. 

The system is filled with real world proof, not just pie-in-the-sky, made up crap, like so many other systems seem to be. Bottom line, this is the real deal, worth thousands, if not tens of thousands to you in long term free advertising. 

Yes Rick; Please let me have your Ultimate Publicity Secret Weapon System now!    PLEASE NOTE: YOU CAN PAY BY PAYPAL OR ANY MAJOR CREDIT CARD OR CHECK. YOUR PRICE? ONLY $397.00!   Please allow up to three weeks for shipping from our duplicator, thank you.

To YOUR success,

Rick Allen, "The Publicity Expert"

Http://www.ThePRExpert.com

P.S. #1, Just to remind you, you are getting more then $1,495.00 purely in bonuses alone. Just one of these bonuses alone could indeed change your life forever, not to mention the complete system, including the huge 200 page binder, the 8 comprehensive CD’s and much more.  

P.S. #2, Don’t forget, even if things are a little tough right now perhaps (hey, I’ve been there more times then I can count) the full investment is just a little out of reach, you can take care of it with the payment plan, yes, I’ll even finance it for you with only a small monthly bookkeeping fee.